Welcome to my world

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As a seasoned marketer and a former Galei Tzahal journalist, I have gained experience and mastery in various aspects of employer branding, internal communications, content marketing, public relations, storytelling, and social media. 

I have spent the past ~decade working for successful Unicorns in the hi-tech industry (Gett, Moovit, Lightricks, Next Insurance) and realized that this is what I’m all about; creating and maintaining compelling narratives to craft and enhance a company's brand, internally and externally.

My passion is to help and guide companies in building an outstanding employer brand that will win the hearts of their candidates and employees.

Image by Jess Bailey